New Connections, Shared Growth | The 2021 Manting Anti-Mite New Strategy Conference Concluded Successfully
Release time:
2020-11-26
On November 25, the 2021 Manting “New Connections, Shared Growth” strategic conference was held in Xiamen. Dozens of elite distributors from across the country gathered to discuss business opportunities in the new landscape alongside Manting’s senior management, embracing change and working together for mutual success.
On November 25, the 2021 Manting “New Connections, Shared Growth” strategic conference was held in Xiamen. Dozens of elite distributors from across the country gathered to discuss business opportunities in the new landscape, embrace change, and work together for mutual success alongside Manting’s senior management.
The theme of this session is: fostering shared growth through new connections—bridging online and offline channels, integrating manufacturers and retailers, leveraging new retail to shape a new industry ecosystem, harnessing innovative models to drive a new industrial revolution, meeting evolving consumer demands with fresh products, and boosting in-store growth through enhanced services.
At the conference, Li Hongji, General Manager of MANTING’s CS channel, delivered an inspiring keynote address. He began by highlighting that, in the post‑COVID‑19 era, the CS channel is confronting unprecedented transformations and challenges, followed by an in-depth analysis of the market landscape. He also shared MANTING’s strategy to optimize end‑user services and strengthen brand experience—centering on the consumer and reimagining the “people‑product‑place” model around customer satisfaction—while underscoring the brand’s intrinsic value and its growing influence within the industry. Finally, he outlined a clear roadmap for MANTING’s growth in 2021.
01
Reconstructing Value, Achieving Self-Iteration
According to General Manager Li Hongji of the CS channel at Jing Manting, five major driving forces—professionalism, robust service, exclusive offerings, new fast-moving consumer goods, and innovative connectivity—will accelerate value reconfiguration, while two key levers—service and fast‑moving consumer goods—will underpin channel transformation.
Reimagining value and driving self‑iteration are the indispensable keys to achieving business breakthroughs in the CS channel. In 2021, Manting will strengthen its position in the mite‑removal industry and continue to infuse the brand with a DNA of professionalism, cutting-edge technology, efficiency, and safety.
02
Dual-wheel drive, fourfold super-powered performance
In 2021, Manting empowered its partners with a groundbreaking “service + fast‑moving consumer goods” integrated model, leveraging expert‑crafted bestsellers to unlock in‑store retail potential and delivering premium experiential services to boost average transaction values and customer loyalty, thereby leading its partners to achieve new growth milestones.
By leveraging four powerful enablers—“value barriers, specialized products, a dual‑engine business model, and top‑performing stores”—the brand will significantly strengthen customer loyalty and unlock the brand’s value embedded in its products and services.
03
Industry pioneer, professional mite removal.
Manting is China’s recognized No. 1 brand in mite removal and the first to obtain both domestic and international patents for mite‑removal technology. Since 2018, it has remained dedicated to mite control, with its core strategy for future brand development centered on becoming the standard‑setter in the mite‑removal industry and firmly safeguarding its position as an industry leader.
For years, the CS channel has been a vital and indispensable pillar within Manting’s entire distribution network. Compared with e‑commerce, which often offers “one‑off” services, the CS channel fosters relationships characterized by high emotional value and frequent engagement, giving it a natural advantage. In the face of rapid market shifts and uncertainties, achieving our goals requires Manting to collaborate closely with its distributors in integrated operations, building a shared community of destiny between manufacturers and partners, and rising to the challenge with concrete actions to jointly create new heights of success.
Latest Updates
In the golden autumn season, the fragrance of ripe fruits fills the air. On the morning of August 23, Jiuxin Group’s “Shining with Jiuxin, Embarking on a New Journey” 2025 reward ceremony for employees’ children who have been admitted to higher education was solemnly held in the grand conference room on the first floor of Jiuxin Daily Chemical. Company leaders, along with 64 employees and their children and parents, gathered together to share the joy of these students’ academic success and to witness this heartwarming moment brimming with hope.
Manting’s innovative bio‑based anti‑dandruff technology has been awarded the Science and Technology Progress Award by the China National Light Industry Council. Manting President Chen Guoqing attended the award ceremony and accepted the prize on behalf of the company.
In this season of sowing hope and painting a vibrant future, Jiuxin Group celebrated the joyous occasion of 48 employees’ children achieving academic success. On the afternoon of August 20, the group solemnly held the “Youth in Its Prime, Setting Sail on a New Journey” 2024 Scholarship Ceremony for Employees’ Children.
Shandong Jiuxin Group Co., Ltd.
Address: Jiuxin Group, Economic Development Zone, Dongping County, Tai’an, Shandong Province
Postal code: 271500
Phone:0538-2992999
Fax: +86 0538-2870966
Email:jiuxin_group@126.com
Copyright © 2026 Shandong Jiuxin Group Co., Ltd.